Leverage Bundling: Boost Your Business Like Microsoft
In 1995, amidst the nascent stages of the internet, Microsoft found itself at a crossroads. Netscape was rapidly setting the standard for web browsers, challenging Microsoft’s supremacy in the tech world. Bill Gates, the visionary founder, responded with a strategic masterstroke known as “bundling,” which not only countered the immediate threat but also set a new precedent in software distribution.
